Get Media Objectives

Before computing benchmarks for a media, it is necessary to configure the media's Industry and Use Case segmentation. For more context on how Benchmarks are calculated please refer to our knowledge base.

This endpoint retrieves the objective configurations of a media, which consists in a segmentation by purpose, industry & use case.

Explaining the fields

The purpose field refers to the primary objective of your content: Brand Building (BB) or Conversion. Read more about it here.

To provide the necessary industry sector context the fields industry_category and industry_subcategory can be used. Read more about it here.

To provide the necessary use case context the fields usecase_category,usecase_subcategory and platform can be used. Read more about it here.

Example of a successful response

For an image:

{
    "purpose": "brand_building",
    "industry_category": "all",
    "industry_subcategory": "all",
    "usecase_category": "digital_advertising",
    "usecase_subcategory": "some_ads",
    "platform": "all"
}

For a video:

{
    "purpose": "brand_building",
    "industry_category": "all",
    "industry_subcategory": "all",
    "usecase_category": "all",
    "usecase_subcategory": "all",
    "platform": "all"
}

Note: If no objective configurations have been set up on the asset, the fields will appear as null.