To enable purpose-driven evaluation of creative assets, we developed a structured process to deliver prioritised Neurons AI metrics for both image and video assets. Based on the purpose selected and the type of medium, this endpoint delivers 1-10 scores for each prioritised metrics (also known as impact scores) as well as Neurons Impact Score. Lastly, the endpoint delivers an AI-generated summary of the predicted impact and next steps. Find out the full list of prioritised metrics here.

The Neurons Impact Score provides a new, simplified way to understand the predicted impact of a creative asset based on its purpose and key metrics. Whether your goal is brand building or conversion, the NIS gives you a single, easy-to-understand score from 1 to 10 that shows how strong your creative is in capturing attention, engaging viewers emotionally, and being memorable.

Find out more about the Neurons Impact Score here.

Make sure you provide a valid asset UUID that has been successfully predicted and that you have the objectives configuration set up.

Example of a successful response:

For an image:

{
    "media_id": "c5237094-e417-4159-8b06-fc7e6898dd43",
    "neurons_impact_score": 7.5,
    "prioritized_metrics_scores": {
        "media": {
            "focus_last_two": 10,
            "engagement_frt": 6.6,
            "focus_first_two": 10,
            "memory": 10
        },
        "aois": {
            "branding": {
                "attention": 10
            },
            "product": {
                "attention": 4.1
            },
            "headline_text": {
                "attention": 1.9
            }
        }
    },
    "other_metrics_scores": {
        "media": {
            "focus": 10,
            "cognitive_demand": 7.5
        },
        "aois": {
            "branding": {
                "focus_first_two": 8.3,
                "focus_last_two": 10,
                "percentage_seen": 10,
                "time_spent": 7
            },
            "product": {
                "focus_first_two": 3.7,
                "focus_last_two": 3.9,
                "percentage_seen": 4.5,
                "time_spent": 5
            },
            "headline_text": {
                "focus_first_two": 1.7,
                "focus_last_two": 2.2,
                "percentage_seen": 0.9,
                "time_spent": 3
            }
        }
    },
    "missing_metrics": {
        "media": [],
        "aoi": []
    },
    "summary": "Launch: The asset captures strong attention and memory, with excellent performance in key branding areas and sustained viewer focus."
}

For a video:

{
    "media_id": "b4fc6812-09b2-4fc6-b659-cee0e6b32a6e",
    "neurons_impact_score": 6,
    "prioritized_metrics_scores": {
        "media": {
            "focus_first_two": 4.3,
            "engagement_frt_end": 4.2,
            "engagement_frt_start": 4.2,
            "focus_last_two": 7.4,
            "engagement_frt": 4.7,
            "memory": 7.5,
            "memory_start": 10,
            "memory_end": 4.5
        },
        "aois": {
            "branding": {
                "relative_attention": 7.6
            }
        }
    },
    "other_metrics_scores": {
        "media": {
            "cognitive_demand_end": 9.6,
            "cognitive_demand": 7,
            "focus": 4.3,
            "cognitive_demand_start": 6.7
        },
        "aois": {
            "branding": {
                "total_attention": 10,
                "attention_start": 7.1,
                "attention_end": 10,
                "availability": 10,
                "availability_start": 10,
                "availability_end": 10
            }
        }
    },
    "missing_metrics": {
        "media": [],
        "aoi": []
    },
    "summary": "Optimize: The asset shows strong memory potential but needs improvement in early engagement and focus to perform effectively."
}